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What is ‘Reach’?
Ed avatar
Written by Ed
Updated over 3 months ago

When a SoundCloud member reposts your track, it will go into the feed of all of their followers. So the ‘reach’ of a campaign is the total number of SoundCloud users that a track is reposted to. It is not the same as plays or impressions.

A small percentage of these users (usually 1-3%) will go on to play and engage with the track, and might repost even it themselves.

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