You must have a minimum of 200 credits in your account to start a Campaign. Once you have enough credits, do the following:
Go to the Promote Dashboard.
Select the which track/playlist to use, from your public tracks on Soundcloud.
Set up your campaign on the Repost Campaigns tab. Starting by setting your campaign's budget - this determines maximum reach of your campaign.
In the same window, you can also enable CommentPlus, and if you are a Pro Plan subscriber, you will also be able to use the Campaign Accelerator and set Custom Campaign Rules: